#emailgeek writing Onboarding Tear Downs. Email conversion strategist & copywriter. Mom, feminist, avid reader.
Here's an email onboarding strategy made to stick in your brain.
If you send emails to your list, but feel completely overwhelmed at the idea of segmenting your list and don't want to over-email your list, this is for you.
There's no one right answer for email marketing. Test everything and you can be an email pro! If you wrote your campaign years ago, it's time to revisit it.
Start your email marketing by just saying hi!
As an apatizer, add value:
The main course is your product (you wouldn't serve the main course as the first course, right?):
Side dishes offer more value
Offer your users a dessert bonus!
Once you've had your guests for dinner, invite them back!
Above all else, be useful, get personal, and limit distractions.
Creating high value onboarding campaigns for your customers is so doable. Building and connecting with new customers has revolutionized Val's client’s businesses
This is NOT just theory. This is exactly what Val does every day with her clients, and they are exactly the same principles you can use on for any campaign (onboarding, retention, etc.).
I'm sending out a beautiful PDF eBook of notes from every MicroConf 2018 Starter and Growth talk – both Speaker and Attendee. Want a copy?