Entrepreneur | Investor | Traveler | Yogi
Removing underperforming content will frequently produce better results than adding new content.
Site health + improving topical relevance = winning.
How? First, identify the pages to remove by asking for each page:
If a page has zero backlinks, no traffic, and isn't topically relevant, get rid of it!
If a page has good backlinks but no traffic, try consolidating posts with 301 redirects.
Traffic from social media or ads, but no ranking/backlinks? a) No-index or b) Optimize for rankings
Synergistic brands a) Zapier
Brand vs Brand a) Competitor vs Competitor vs Me ex: Mailchimp vs Aweber vs Drip
Transactional keywords are a tiny sliver of total inbound traffic, but make up the vast majority of purchases.
For example, Jamison had a product called "amazon rank tracker." Google volume for "amazon keyword rank tracker" was super small, but converted incredibly well.
~ 150 visitors/m ~ 30 subscribers/m from that page (crazy conversion rate) *$50 avg = $1,500 MRR/m
Backlink anchor-texts are less important
No Half-Assing Your Content - Cover the topic
More “complete” guides > Less one-off topics
Google eats structured shit all day long:
Ask and answer questions:
Q: What is the best food for unicorns you may ask? A: Well, the best food for unicorns is…
TF*IDF: Term Frequency times Inverse Document Frequency.
How? Incentivise your prospects.
Offer to promote the post on social media . Offer to promote the post in your newsletter . Offer free products. Offer to pay “administrative fee” for their time - Use dummy agency.
I'm sending out a beautiful PDF eBook of notes from every MicroConf Starter and Growth talk – both Speaker and Attendee. Want a copy?