This recap is bad. Check back in a few weeks and I'll have unpacked everything Taylor said.
First off: this isn't about buildinga massive business, it's about being able to spend time having dinner with your family.
Hendricksen owns, operates, and advises multiple 6-7 figure businesses. He has backend access to $100M companies and their experts. The advice in this talk has been battle tested at scale and works across different types of businesses.
40 days and 11+ touches
Demographic & Query are Blurring
SaaS == eCommerce == Digital Products
Humans can look at hundreds of buyer signals, like age, gender, location, and keywords. Machines can look at over 300M: purchases, searches, videos, time, apps, buying habits, and more.
If you can't afford to profitably acquire a customer, you don't have a business - you have an opportunity. Business is about building a machine you can put $1 in and get $2 out.
Get 4x better pillar content by writing posts over 5,000 words with a table of contents and rich media.
Rich media means multiple content mediums (text, audio, and video). If your original content is audio or video, throw it into Amazon Poly to get it transcribed and post the text content alongside.
Add as much schema markup as possible. MarketMuse
Structure your ad content like a normal conversation (PDF, dealing with objections).
Emojis, gifs, and low-budget shaky selfie videos work well because they feel more real.
Things working well for Facebook ads in 2019 are:
Things working well for Google ads in 2019 are:
Email conversion content-type opt-in, and the product itself.
As a developer you can forget you're not selling a piece of software. You're selling an outcome.
Instead of "scheduling software," you sell "never feel embarassed about missing a meeting again."
Give them exactly what they want
Instant & Personalized Results
You may think you have an optimization problem, but you probably have a maximization problem.
Solve a problem / deep desire.
I'm sending out a beautiful PDF eBook of notes from every MicroConf Starter and Growth talk – both Speaker and Attendee. Want a copy?