Founder & CEO @profitwell (formerly named @priceintel). Customer Rules Everything Around Me (C. R. E. A. M.)
This is a talk about what Patrick has done that has worked well to grow his company, ProfitWell. Their core product is free financial metrics for subscription businesses which feeds several products that help businesses make more money.
TODO: revenue graphs
There are two schools of thought in startups: "do things that don't scale", and "work smarter not harder." Neither are right most of the time. Few of us have a solid framework for evaluating leverage.
Instead of a framework, we go through "the freakout cycle of executive emotion." That looks like:
0: Bad thing happened 1: => it must be important! (FUUUUUUCK) 2: => guess and check (put 9s at the end of prices?) 3: it didn't work => GOTO 1? ELSE we're going to fail D: 4: it worked! => we solved it!
Here's a better model:
0: Bad thing happened 1: => Is this important? => no, do nothing => yes (fuuuuuu...) => think, decide, and act => monitor and adjust
You can't solve a problem. World hunger and gun violence are problems, but they can't be "solved" - it's a symptom of something that's happening. You can solve a cause.
An acquisition model isn't a revenue model. Think about freemium as a premium ebook.
Fore more, check out Profitwell's Freemium Manifesto
Register your emotional response to these:
You probably had no problem with the facts and source when hearing statements you agree with. When something supports our view, we don't question it. If something attacks our view, we feel attacked. This is known as the Backfire Effect.
As a founder, you need to be conscious of this logical fallacy.
How do you combat that? Assume best intentions, and that you might be wrong. With ideas you've already accepted, try Red Teaming by considering how you may be wrong.
If you're not a sociopath, you have some fear associated with your business. Fear is a part of life, and it's a good thing if it's coming from the right place.
Talk to your team 5-10x more than you do right now.
Write "If I die" google spreadsheets of every part of the organization (ProfitWell now keeps that in Notion).
Contact Patrick at firstname.lastname@example.org.
I'm sending out a beautiful PDF eBook of notes from every MicroConf Starter and Growth talk – both Speaker and Attendee. Want a copy?