Matthew works 3 days a week for Poll Everywhere in software sales, and started a job search coaching business 11 months ago. He's been doing 1:1 coaching for a year and am now starting to create infoproducts. Previously, he raised VC funding for a mechanical part sourcing business, worked in a few product roles including at OkCupid, and was a consultant at BCG.
Matthew will send you a free copy of his ebook
What is an informational interview? The stated goal is just learning, but it's actually about learning, user feedback, sales, and connections.
This method isn't conclusive - it's only been used by 9 people with a 15-40% success rate. It's worth taking a look.
Point out similarities between you and your cold email target. Not "We’re both entrepreneurs.", but "We both worked in product management before starting self-funded companies."
"You’ve sold to IT managers in your last few jobs, and I’m trying to learn what they care about most.", not "I'd like to learn more about sales."
Good: I’ve spoken with Person X and Person Y about ExampleCo, and they both raved about how willing the company is to invest in employee’s growth.
Bad: ExampleCo has a great culture.
Come in with specific questions, not open ended.
Good: I think the most important next steps for my business are X, Y, Z. I’d like to see if you agree, and talk about some strategy for X because you’ve used that tactic extensively in the past.
Bad: I want to learn more about your experience.
Good: It looks like your design team does a lot of user testing. Would it help if I was a tester in your next UX experiment?
Bad: I’d be happy to help if I can.
Bad: I'd love to help however I can.
The next four are logistical.
Make sure you've got:
Good: I can jump into a 15 minute phone conversation (all times PST) Thursday between 3PM and 7PM, Saturday between 2PM and 8PM, or Monday between 8AM and 11AM.
Calls or video conferences are less commitment and easier to say yes to. More commitment drinks or dinner is harder to say yes to but can create a stronger bond.
Try using Less Annoying CRM and error rendering link to keep track of
I'm sending out a beautiful PDF eBook of notes from every MicroConf Starter and Growth talk – both Speaker and Attendee. Want a copy?