Matthew founded Agency360, but screwed up in hiring his team.
Looking back, he sees hiring as a banana peal trap. If you do it wrong, it can be super stressful and lead to lost revenue.
Put a lot of work into the job description. Make sure you're answering:
Be as transparent as possible. If you're hiring a sales manager, let them know 60% of their time will be working on inbound leads and emails, but 30% of your time should be on outbound things, and 10% will definitely be on random stuff because we're a small company.
Don't just hire the first available person. Being able to wait for the right person will get you better people. Make sure you're thinking about:
Don't just rely on a reference. Potential hires aren't necessarily qualified because they worked for a big company. Bring them in for a longer interview and directly test:
The cream of the crop rises quickly with open-ended real-world-mocked tests.
To hire better (and not step on the banana peal trap of hiring):
I'm sending out a beautiful PDF eBook of notes from every MicroConf 2018 Starter and Growth talk – both Speaker and Attendee. Want a copy?