Making the web more sarcastic since 1997. Slightly aged father of two amazing lunatics. I specialise in SEO, web-sorcery and occasional compulsive lies.
Check out Dave's summary of his talk - you can also schedule a call with him!
Usual SEO Formula:
boring + non-urgent + time consuming + unlikely to work + might even blow up in your face = never going to happen
Dave has worked on SEO for over 20 years!
SEO isn't dead, you're just doing it wrong. Not paying attention to SEO will kill your business.
People like to point to ads on google search results and say search results are all about paid ads, but most google real estate is actually there for organic results.
Can you imagine if users had to pay $0.05 per google search? Let's see how well google does with different levels of searching:
Once searches get past Google's level of expertise (~level 3), the results start slipping.
Despite google's claim of returning images that are visually similar, it's actually all about text.
The fore fundamentals of SEO haven't changed at all in the last 20 years. Google needs our help - it's a partnership.
How will google feel about bland meaningless copy, like "websites are becoming more and more common every day"? Bleh.
Here's the low hanging fruit.
Google Search Console has four important parts you should be checking on a regular basis:
If you were looking for microconf, would you search for "conference for startups", "entrepreneurial conference", or "entrepreneur conference"?
Turns out "entrepreneurial conference" has the highest search volume!
Here's another example:
You have to use the tools, don't just guess what you think the most popular keywords are.
If you have more than 10-15 pages of content, you don't need to write new content purely for SEO. It's more about making better use of what you have.
TODO: see low hanging fruit in spreadsheet?
What do people also ask? Reflect these ideas back at google!
See the world as google sees it. You can also use tools like ahrefs.
Get into the minds of the people searching. Look at the pain points, ideas, and themes of people searching for your stuff.
These tools wont' do the work for you, though
Google is moving to mobile-first indexing. Your index will be based on the mobile version of your website.
Rolling out mobile-first indexing has quadrouple speak, but basically says Google will care a lot more about mobile indexes.
Responsive is not mobile-friendly. Check if your site is actually mobile friendly with Google's Mobile-Friendly Test
If you click on a website and get a page with a bunch of SEO nonsense, you're going to bounce, which is a super strong indicator your site sucks.
Every once in a while, one of these seeds will fall in the right place and build something amazing.
When google gets a 404 on one of your page, how do you tell it it's gone?
Redirect it to the closest fit or use
robots.txt to block it.
Look for high impressions and low clicks?
I'm sending out a beautiful PDF eBook of notes from every MicroConf 2018 Starter and Growth talk – both Speaker and Attendee. Want a copy?