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📡 Christian is actively writing this recap (if you listen closely, you can hear him furiously typing at the front of the room). Keep this page open for live updates.

How My Weekly Podcast Runs Itself

Brian Casel

I write and teach at https://productizeandscale.com/ // I run https://audienceops.com/ // I co-host the http://bootstrappedweb.com/ podcast.

Orange, CT
Brian Casel

~64.35% of Brian's customers came from hearing me on a podcast: either Bootstrapped Web or Productize Podcast.

With every project Brian starts, he asks "how can I sustain this after I stop working on it?"

For a podcast, Brian really only wants to be interviewing interesting people, not:

  • finding interesting people to interview
  • researching interesting people
  • handling inviting people and scheduling
  • audio editing and mixing
  • writing show notes with links and transcriptions
  • designing a featured image
  • uploading and publishing in WordPress
  • sending new episodes to my email list
  • posting new episodes to my social media accounts
  • emailing the guest their published episode
  • report on listener stats and trends

This stuff needs to get done, so Brian set up a process to get them done automatically.

As an example, here's what that process looks like for finding interesting guests:

  1. Manually find the first few guests
  2. List places where interesting guests can be found (like other podcasts, communities, customers, etc.)
  3. Producer/editor suggests potential guests from those places in a gravity form with a brief (website, point of interest, other interviews)
  4. Brian approves or denies the suggestion with a reason why (so the process can be improved)
  5. Producer invites the guest
  6. Guest books on Brian's calendar

Audience Ops is starting up a new service for podcasting that does this process for you.

Free "Microconf Recap" eBook

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